Heavy Duty Trucking, January 2018
Go to truckinginfo com readerservice and click on reader service 162 JANUARY 2018 HDT 59 WWW TRUCKINGINFO COM I think you do need enterprise business intelligence data to truly see where I compare he says Its not that difficult any more Five years ago very difficult I think its just a learning lesson that there is a lot of data thats free out there that you can get and do some of this work yourself For instance he says TMW is working with fellow Trimble company PeopleNet to analyze what drivers say on social media Drivers arent always going to say things inside the company he says but they may say them on Facebook or Twitter or LinkedIn By using auto APIs on Twitter for instance and similar tools on other social media platforms We can watch 100000 to 200000 related drivers through social media he says We dont capture their names but try to capture trends around the words hate or dislike or love working for this company We can do better driver profiling They also track phrases relating to job satisfaction such as home time better pay more responsibility One area that surprised us a little was recognition for doing a good job Getting more recognition theyre proud to be a driver the company is proud of their drivers Other examples of outside data include weather traffic and safety scores Keep at it Whether youre just dipping your toe into data analytics or looking to move to the next level of business intelligence and big data perhaps you can look for inspiration to the Nike slogan Just Do It If you havent looked into what BI can do for you look into it Paredes says The tools now have gotten much simpler to use The cost of entry is much lower so your return on investment is much shorter Theres so much information out there now that can help You dont need to be an expert or hire an expert you can just start playing with the data yourself And as TCAs Henry adds The longer you progress the more resources you put into it the more you should get out of it Learn more about how to dig deeper into your data at www truckinginfo com DataAnalytics BONUS
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